WHAT IS FELLA DESIGN ?
The Fella Group of Companies is one of the leading retailers, manufacturers and exporters of home furniture in Malaysia. For 39 years, we have had the privilege to be invited into Malaysian homes. Today, we operate 4 distinct retail furniture brands, each catering to different lifestyles and design preferences, offering a diverse range of home furnishing solutions under one trusted umbrella.
OUR BRANDS
Fella Design
Fella Design is our flagship brand, specializing in sofas and fabrics, but also carrying the full range of home furnishing options. Emphasizing timeless, elegant concepts over fleeting seasonal trends, we offer collections blending comfort and design, making us the preferred choice for homeowners seeking enduring style and quality. Our robust customization system offers an unmatched freedom for our customers to personalize their furniture according to their tastes, with hundreds of fabric selections to be matched with dozens of sofa frames.
Ashley Furniture
We are the sole licensee of Ashley Furniture in Peninsular Malaysia, the world’s largest home furniture manufacturer. Ashley Furniture is the #1 furniture retailer in the United States and the #1 selling furniture brand globally, featuring an unmatched product range, solid affordability and cutting-edge furniture design. With Ashley Furniture, we bring internationally acclaimed styles, world-class quality and value-driven furniture collections to Malaysian homes, all backed by trusted local service.
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Fella Urban
Previously known as Urban Culture, Fella Urban is our niche urban concept furniture brand, catering to young Malaysian urbanites with a sophisticated taste. With an emphasis on compact furniture well-suited for smaller living spaces, as well as a focus on fusion styles, incorporating elements of ethnic, industrial, contemporary and eclectic concepts curated into gorgeous displays, Fella Urban is our proposition into how gorgeous and functional living can go hand-in-hand with affordability and smaller living spaces.
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American Accents
American Accents is our premium concept, luxury brand. Established in 2000, American Accents features the pinnacle of highbrow American living. Emphasizing rich textures, artisanal craftsmanship and stately silhouettes, American Accents features timeless pieces that exude sophistication, tailored for discerning homeowners with a taste for luxury.
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