Fella Urban presents the Heritage Ethnic Series
Fella Urban is the side of our family that loves culture, texture and a little adventure. It is where we take heritage ideas and give them a fresh city voice. The Heritage Ethnic Series sits at the heart of that mission. Each piece is carved by skilled artisans from solid rosewood and finished to live comfortably in modern Malaysian homes. You can see the craft in every groove and you can also smell it. Rosewood carries a natural scent that is warm and woody, a quiet reminder that the material is real and rich.
Nothing here is mass made. Every cabinet, console, bench and table is one of one. The carving patterns, the knots and the way the grain moves are unique to each piece. That means no two homes will ever look the same. Place one of these creations in your living room or dining area and it becomes the conversation starter. Guests will ask about it, and you will have a story to share about the hands that made it and the journey it took to arrive in your space.
We believe modernising should never erase the soul of a design. Our team keeps the bold character of rosewood, then edits the forms and finishes so the pieces feel current and easy to style. Clean walls, soft textiles and a few leafy greens create a calm backdrop that lets the carving breathe. The look sits beautifully beside a linen sofa, a jute rug or even a sleek sectional. Heritage meets today and the mix feels natural, not forced.
Design is only half the story. Rosewood is dense and durable, the kind of timber you choose when you want furniture that can be passed down. The weight gives a grounded presence while the tight grain takes finish beautifully. With simple care, a light wipe and occasional conditioning, the surface ages with dignity and the colour deepens over time. That lived in patina becomes part of the charm and tells its own story.
Function matters as much as beauty. Our sideboards and consoles offer real storage for busy homes. Dining tables stand up to daily makan yet look elegant for festive gatherings. Coffee tables bring warmth to open plan spaces and pair nicely with contemporary seating. Because each item is built as a single piece with solid joinery, it feels stable and reassuring the moment you touch it.
Styling is straightforward. Layer the carved wood with textured cushions, neutral curtains and a few hand thrown ceramics. Add plants for freshness and movement. The room will feel collected and personal, with just the right amount of drama. Care is simple as well. Use a soft cloth for dust, avoid harsh cleaners, and give the surface a gentle conditioning from time to time to keep the glow.
The Heritage Ethnic Series is for those who love character and still want a home that feels current. It brings heritage into contemporary Malaysian living, creating spaces that feel grounded, cultured and very syok to come home to. When you are ready to see and feel the pieces in person, visit Fella Urban in our showrooms and let the wood, the craft and the stories help you create a home with real character.